Nearly everything a digital marketer does leaves a number behind, and hiring managers expect to see those numbers on your CV. Name one specialization, prove results with the metrics that matter for it and link to case studies that show how you achieved them.
Choose a specialization for your headline
"Digital marketer" is too broad for a headline. Lead with the area you want to be hired for and let the rest support it.
| Specialization | Metrics to show | Tools to name |
|---|---|---|
| Performance marketing | CPA or CAC, ROAS, conversion rate, spend managed | Google Ads, Meta Ads Manager, GA4 |
| SEO | Organic sessions, non-branded clicks, rankings, leads | Google Search Console, Ahrefs or Semrush, GA4 |
| Social media | Engagement rate, reach, follower growth, response time | Meta Business Suite, LinkedIn Pages |
| Content and email | CTR, open rate, sign-ups, assisted conversions | WordPress, Mailchimp, HubSpot |
Write bullets around outcomes
"Managed the Facebook page and posted daily" describes a task. Recruiters want to know what changed.
- Example: "Restructured Google Ads campaigns for an e-commerce client, reducing CPA from BDT 420 to BDT 260 while keeping monthly conversions steady."
- Example: "Grew organic sessions from 12,000 to 41,000 a month over ten months through technical fixes and 60 articles targeting non-branded keywords."
- Example: "Managed a monthly ad budget of USD 15,000 across Meta and Google at a blended ROAS of 4.2."
State the period, the budget or scale, and whether results were paid or organic. Percentages without a baseline make experienced managers suspicious.
Build two or three case studies
A case study does more than a long tool list. Use a simple structure: the problem, your strategy, what you executed, the result and a dashboard screenshot with client names removed if necessary. A portfolio website gives these a professional home and works well as the link in your CV header.
Certifications and keywords
Free certifications from Google Skillshop and HubSpot Academy are worth one short line; they show platform familiarity, not results. Mention tools inside the bullets where you used them and keep a skills line for the rest. Before applying, run the CV through the ATS resume checker to confirm the platform names in the job ad also appear in your document.
FAQ
What if I have only worked on my own projects?
Treat them as real campaigns: your own blog, a family business page or a small online store. Show the budget, audience and results honestly, and label them as personal or freelance work.
Should I share real client numbers?
Only with permission. Otherwise use percentages, ranges or rounded figures, and describe the client by industry, such as "a Dhaka-based furniture retailer".
Is a CV for an agency role different from one for an in-house role?
Yes. Agency CVs should show the number and variety of accounts you handled. In-house CVs should show depth on one brand and how your marketing connected to sales targets.
